Updated: 9 Oct 2026

Privacy policy

This policy covers the sizzle.recipes website and the Recipe Enhancer browser extension.

1. Who we are

sizzle ("we," "our," or "us") is a recipe platform available at sizzle.recipes. If you have any privacy-related questions, you can contact us via the website.

2. What data we collect

Website

We do not ask you to create an account or submit any personal information to use the website. We collect anonymous usage data via third-party analytics tools (Mixpanel, Google Analytics, and Microsoft Clarity) to understand how visitors use the site and to improve it, such as which recipes are viewed and how far people get through cooking one. This data is not linked to your name or any other personal details. If you answer "Not OK" to cookies, these analytics tools are not loaded.

If you answer "Would you make it again?" on a recipe, we store your answer with a random anonymous ID for your browser, so you can change it later. Only the totals are shown on the site.

Recipe Enhancer extension

The extension does not collect any personal data. When you visit a supported recipe page, the extension checks whether that recipe exists in the sizzle database by sending the page URL to our server — no account, name, or identifying information is included in this request.

If you choose to click "Request this recipe on sizzle," the extension reads the recipe content from the page (title, description, ingredients, and steps) and sends it to our server so the recipe can be reviewed and added to sizzle. This action is entirely optional and user-initiated. The recipe content itself — not your identity — is what is transmitted.

The extension sends anonymous usage data to Mixpanel so we can see how it is used: when it is installed or updated, when it reformats a recipe page, and when you use one of its features. Each event carries a random ID created when the extension is installed, the extension version, your device type, operating system and browser (for example desktop, Windows, Chrome), and the domain of the recipe site (for example bbcgoodfood.com). It never sends full page addresses, page content, or anything you type.

The extension does not track your browsing history, run on pages outside of supported recipe sites, or share any data with third parties other than the usage data described above.

3. Cookies and local storage

The website uses cookies and localStorage to store your preferences (such as cookie consent). See our Cookie policy for full details.

The extension does not set any cookies. It keeps its random install ID in the browser's extension storage.

4. Third-party services

The website uses the following third-party services, each with their own privacy policies:

  • Mixpanel — usage analytics (website and extension)
  • Google Analytics — usage analytics
  • Microsoft Clarity — session behaviour analytics
  • AddToAny — social sharing buttons
  • Google Fonts — typography (loaded by both the website and the extension overlay)
  • Firebase / Google Cloud — hosting and database infrastructure

5. Data retention

Recipe requests submitted via the extension are stored on our server so they can be reviewed and processed. We do not store any information that identifies the user who submitted the request.

6. Your rights

Because we do not collect personal data, there is no personal profile for us to provide, correct, or delete. If you have any concerns about data we may hold, please contact us and we will respond promptly.

7. Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects when it was last revised. We encourage you to review it periodically.

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